Former CEO of General Electric, Jack Welsh once said “If you haven’t got a competitive advantage, don’t compete.”

The ability to identify, develop and capitalise on competitive advantage requires a mix of the rational and the creative and the ability to recognise and respond quickly to emerging threat.

The Fundamentals

  • Introduction to strategy
  • Strategic aims (mission and objectives)
  • Analysis of strategic position (Porters forces, PEST, Life Cycle, Segmentation, Activity System and MEDIC)
  • Generation and choice of strategy (BCG Matrix, SWOT, Diversification)
  • Strategy evaluation (Stakeholder analysis, and strategic fit)

What am I going to learn?

  • Demonstrate a knowledge of the core concepts of business strategy
  • Use a selection business tools relating to corporate strategy to identify possible development strategies for an organisation
  • Apply knowledge to the development of strategic options and recommendations for an organisation


For more information, or to discuss a customised in-house training programme, please contact us, on

Constructing Excellence training courses, workshops and events may be considered for contributing to a recognised Continuing Professional Development (CPD) scheme as part of personal development. Participants should check their individual scheme requirements.