“If you haven’t got a competitive advantage, don’t compete.”
Former CEO of General Electric, Jack Welsh

The ability to identify, develop and capitalise on competitive advantage requires a mix of the rational and the creative and the ability to recognise and respond quickly to emerging threat.

The Fundamentals

  • Introduction to strategy
  • Strategic aims (mission and objectives)
  • Analysis of strategic position (Porters forces, PEST, Life Cycle, Segmentation, Activity System and MEDIC)
  • Generation and choice of strategy (BCG Matrix, SWOT, Diversification)
  • Strategy evaluation (Stakeholder analysis, and strategic fit)


For more information, or to discuss a customised in-house training programme, please contact us, on events@constructing.co.nz

Constructing Excellence training courses, workshops and events may be considered for contributing to a recognised Continuing Professional Development (CPD) scheme as part of personal development. Participants should check their individual scheme requirements.